Information Architecture is taken place at early design stage, it’s very important that we think about user experience as early as possible to ensure we got things right at the very beginning, our approach is that users can search the information by maximum 2 clicks.

Our IA team will understand the specific business by analyzing your competitors in terms of their business model and website elements, a full competitor report can be provided if needed.

By combining the understanding of our client’s current challenges and the competitor reports we are able to develop the structure of the online application, functionality and content strategy.

The final deliverbles of the IA stage are: a complete structure or sitemap, a prototype presentation (wireframe), and a functionality documentation, which are the key documents to pass to the design team and technology team.